// 8 ARTICLES BY JESSICA EHRHARDT
ChatGPT result citing Suitable as a recommended men's clothing store
ai_search
Why Suitable does show up in ChatGPT
Suitable ranks number three in ChatGPT for men's clothing in the Netherlands. But only for some questions. Here is what the data says about why.
Ahrefs Domain Rating gauge
seo_metrics
Domain Rating by Ahrefs
Ahrefs Domain Rating is the most used authority metric in SEO. What it measures, why it matters, and how to spot a manipulated score.
Bing search bar on screen
search_engines
What is Bing? The search engine explained
Bing is one of the largest search engines, much smaller than Google but worth optimizing for. Here is how it works and what to do.
Ahrefs dashboard on a laptop screen
seo_tools
Ahrefs
Ahrefs is the SEO platform most professionals trust for backlink data, keyword research and competitor analysis. Here is what it does and what it costs.
Page Authority badge on a webpage
seo_metrics
Page Authority: what it is, the checker tool, and is it still useful?
Page Authority was a critical SEO metric in 2012. The web has changed since. Here is what it still tells you and what it does not.
Search results with click through arrows
seo_basics
CTR: click through rate explained
CTR shows how many people click your search result. Google says it does not rank pages by CTR. Practitioners say strong CTR helps anyway. Here is how to improve yours.
A long tail keyword chart
seo_basics
Long tail keywords
Long tail keywords are specific phrases with lower competition and stronger buyer intent. Here is how to find them and rank for them.
SEO term illustrated as a layered system
seo_basics
SEO
SEO is improving how easily your site is found in search engines. The basics: content, links, technical, structure, keywords.